Frantic about
the idea.
Frantic about
every single frame.
Frantic about
the reaction in the room.
You’ve got a brief worth obsessing over.
A launch, a campaign, a film that has to be extraordinary.
That’s exactly the kind of brief Frantic was made for.
A CGI studio that thinks like a creative agency and delivers like a production machine.
25 years of CGI animation and production work for brands who needed it to be brilliant. Sony. Disney. Coca-Cola. Samsung. BBC. McLaren.
The brief arrives. The obsession begins.
the light.
The glint on a bezel. The highlight on a drop of serum. We’ll relight a scene again and again to get one reflection right.
the material.
Brushed aluminium, frosted glass, the exact thickness of a cream. If it can be touched, it has to look like it can be touched.
the motion.
The weight of a car door, the pour of a whisky, the click of a lid. Movement that feels physical, down to the millisecond.
the science.
Molecules, mechanisms and engineering data, built exactly as they are. Accuracy first, then we make it beautiful.
From our clients
How it works
What we do
Concept to launch, we make your product look extraordinary. Real, pre-production or purely imagined, we make it the hero.
We develop the idea and build it. Films, stills, motion, whatever it takes to make your brand the one nobody forgets.
CGI animation and motion design that earns attention. Every format. Every platform. Unmistakably Frantic.
FOOH and CGI brand moments that make people question what’s real. We did it for Harrods. We can do it for you.
We find the story inside the science and make it visible. Mechanisms, molecules and invisible processes transformed into something genuinely beautiful.
CGI built to be seen at scale. The kind of work that makes people stop what they’re doing and watch.
Frantic energy. Flawless result.
London & Oxford. Working worldwide.
FAQs
If your question isn’t covered here, call 020 7164 6431 or send us your brief.
A CGI product film is a photorealistic animation of a product built entirely in 3D, used for launches, ecommerce, social, retail screens and broadcast. Brands use one when they need total control over how a product looks: perfect lighting, exact materials, camera moves that are impossible to film, or views inside the product. It’s also the practical choice when the product isn’t manufactured yet, or exists only as CAD.
A CGI product film with Frantic typically costs between £10,000 and £50,000. The main factors are length, the number of products, whether the film needs liquid, particle or fabric simulation, and how many versions you need. Cutdowns, stills and extra formats are quoted with the main film, so the full cost is clear from the start. Send us your brief and we’ll return a fixed quote.
Most CGI product films take 3 to 10 weeks from brief to delivery. A short film of one product with supplied CAD sits at the quicker end; several products, simulations or a large set of deliverables take longer. Every project moves through set stages with client review at each: concept and styleframes, storyboard, animatic, animation, lighting and render, then compositing and delivery.
Both is ideal. CAD gives us exact dimensions and geometry, and the physical product shows us the real materials, finishes and colours. We take products apart where it helps us understand the internals, and test real textures under studio light for reference. If CAD isn’t available, we can model from the product itself, photographs and technical drawings.
Yes. Once your product is built in 3D, we can produce high-resolution stills, colourways, ecommerce imagery and lifestyle scenes from the same model as the film. New angles or variants can be added later without booking a shoot, which is especially useful for ranges with many colours or finishes.
Yes. We keep your product model on file, so future films, stills and seasonal updates start from an existing build, which saves time and cost on every project after the first. If you need the 3D files supplied to you or another partner, we agree that at quote stage.
We work under NDA as standard and treat pre-launch products as confidential from the first conversation. Project files are kept on encrypted cloud storage with access limited to the people working on your project, and work in progress is shared through private review links. Nothing appears on our website or social channels until you approve it.
Yes. Because everything is built in 3D, one hero film can be adapted into 6, 15 and 30 second cutdowns, 16:9, 9:16 and 1:1 formats, stills, and content for DOOH, LED and in-store screens, including non-standard screen sizes. Planning the full set of deliverables at the start keeps the cost per asset low.
FOOH is CGI composited into real footage of a location, so a product appears in the street, on a building or in the sky at a scale that couldn’t happen in reality. It’s made for social, where it gets shared widely. We handle the concept, location footage or stock plates, CGI and compositing, and have produced FOOH for brands including Bandai Namco and Cisco.
Yes. We work with US brands and agencies, including CGI campaigns for Wheels Up, and handle the full project remotely from brief to delivery. UK afternoons overlap with US East Coast mornings, so reviews and calls happen in working hours on both sides.
AI tools are useful for early exploration, and we use them for mood boards, concept development and previs. For a product film, brands need the product shown accurately: the right proportions, materials, logos and details in every shot, consistent across a whole campaign. That accuracy comes from a precise 3D build, which is why everything we deliver is modelled, animated and rendered by our team.
Yes. Medical and pharma is a large part of our work, including mechanism of action (MOA) films, medical device animation, and content for healthcare professionals and patients. We work with experienced medical and scientific copywriters who manage references, citations and regulatory review, and work directly with healthcare brands and through healthcare agencies.
Frantic Creative Ltd is a CGI and animation studio founded in 2001, based in Thame, Oxfordshire, with a presence in London. Our senior team works with brands and agencies across the UK, Europe, the US and the Middle East. Clients include Sony, Amex, FIFA, Harrods, Coca-Cola and the NHS, and we won Gold, Bronze and People’s Choice at the Creativepool Annual 2026.
