To produce an animated explainer video series for Microsoft, showing how digital transformation is a key part of their sales teams ongoing strategy for success, both in the UK and the US.
Using a cel animation style, we designed an animated over fifty separate icons for this series about digital transformation.
With organic morphing motion graphics and flashy animated elements, the end result is a beautifully slick series of explainer videos, rolled out across Microsoft globally.
The process of animating in this way involves hand drawing the various animated elements, scanning them, tracing the outlines, and then animating them, frame by frame. It is a time consuming process but the end result is worth the effort. It feels organic and tactile, and really helps to bring the icons themselves to life.
Digital transformation has been a hot topic over the past few years for many of our clients. It can be tricky to communicate what it actually means to employees, but video explainers like these ones really make that job easier. When combined with a well thought through information campaign, your staff will get fully on board with your plans to revolutionise your company.
Three videos were created in total, and recorded with both UK and US voiceovers to appeal to the relevant sales teams in both markets. Different music was also chosen for each market, as the audiences have come to expect a certain style which makes watching the videos easier for them.
There are many examples of explainer videos in many different styles over on our portfolio page, so why not take a look. If you have a video project you’d like to talk to us about, please get in touch here.