The new Christmas ads for Molton Brown feature a world made from different textures of paper and card. The photorealistic products sit within this animated paper world, with beautifully designed gifts with ribbons, Christmas trees with lights, and a variety of Christmassy foliage adorning every corner.
For the first ad, we referenced the 2D illustrated elements that were designed for the product photoshoot and built them into our 3D animated environment. We scanned the paper textures to ensure maximum accuracy for the final finish.
The second ad, for their new advent calendar, showcases the wonderful gold embossing on the calendar box, with illustrations of the original South Molton Street store.
The final ad showcases the range of gift sets available this Christmas, with body washes, body lotions and fragrances all featuring in their intricate gift boxes.
The stop motion CGI animation style was created by rendering the photorealistic paper look at 12fps (frames per second) to copy the look of actual stop frame animation.
Each ad was delivered in 17 different formats in English and Mandarin languages, for use across all of their social channels and the Molton Brown website.
The animations were developed in Cinema 4D, with rendering completing the final look with Redshift.