Good enough
to taste.
Food and drink are judged in a split second, on colour, gloss and texture. We photograph the real product and match it: the depth of colour in a whisky, the viscosity of caramel, the reflections on chilled glass.
That reference drives every simulation, so pours, splashes and drips behave like the real thing, every time.
Pack updates, limited editions and new flavours render from the same build, so a range can grow without another shoot.
Liquids, foam, ice and splashes simulated and controlled frame by frame.
Spirits, ingredients and origins brought to life up close, from the barrel to the pour.
Ranges, limited editions and pack updates without a reshoot.
Retail, social, OOH and FOOH assets from a single set of renders.
Yes. We work from the real product, photographic texture reference, packaging artwork and dielines, matching colour, viscosity, reflections and label detail before animation starts.
It depends on the brief. For ranges, pack changes and shots that can’t be filmed, CGI usually costs less across a campaign because the same build is reused. We’ll recommend the best approach for your brief.
Typically 3 to 10 weeks from brief to delivery, depending on length, complexity and the number of products and formats.
A small, senior team. Everyone on your project is experienced, so briefs move fast and changes are handled quickly. We use the right tool for each job, and when a brief needs something new, we learn it.
01
The product, the occasion, the audience and the campaign.
02
Scripts, style frames and camera moves, with liquids and lighting approved early.
03
Packaging, liquids and simulations built from photographic reference of the real product, then animated.
04
Films, stills, cutdowns and pack variants in every format and spec.
Clients that have been Frantic.
Frantic energy. Flawless result.
London & Oxford. Working worldwide.
