How effective is a CGI product video?

Being able to demonstrate the basic functions and nuances of your business’s newest product can dramatically broaden the reach of your branding, and has an extremely positive impact on engagement. One recent survey saw nearly three quarters of consumers more likely to purchase a product after having its benefits and instructions laid out in an easy-to-follow video format, and with CGI animation, there’s no detail too small to be portrayed on screen with precision.

How long should CGI product videos be?

The length of your product video will ultimately depend on the reason you’re making the video in the first place. If you’re creating a teaser for a new product, and want to raise awareness with content which will be easily shared, a short 30-second product video will be ideal for getting the basic idea of your product across quickly and efficiently. However, if you’re aiming to provide a more in-depth guide to what your product does, or it’s something which needs to be pitched to new customers, a longer video of up to three minutes will be more useful.

How effective is a product video?

Being able to demonstrate the basic functions and nuances of your business’s newest product can dramatically broaden the reach of your branding, and has an extremely positive impact on engagement. One recent survey saw nearly three quarters of consumers more likely to purchase a product after having its benefits and instructions laid out in an easy-to-follow video format, and with CG animation, there’s no detail too small to be portrayed on screen with precision.

How long should product videos be?

The length of your product video will ultimately depend on the reason you’re making the video in the first place. If you’re creating a teaser for a new product, and want to raise awareness with content which will be easily shared, a short 30-second product video will be ideal for getting the basic idea of your product across quickly and efficiently. However, if you’re aiming to provide a more in-depth guide to what your product does, or it’s something which needs to be pitched to new customers, a longer video of up to three minutes will be more useful.

// CGI for luxury and fashion brands

Every grain, weave and stitch,
true to the material.

CGI films, stills and window content for watches, jewellery, fashion, accessories, luggage and footwear. We add the micro-imperfections real materials have, so a macro shot looks handmade and tactile.

Frantic about the finish.

TAG HeuerThe Calibre 16 watch given the CGI it deserves

HublotWatchmaking precision rendered in 3D

Cloud NineBrushes and hairdryers that look better in CGI

Molton BrownChristmas gifting given the full CGI treatment

Why CGI for luxury and fashion?

Luxury is judged up close. A macro shot of a watch shows brushing, engraving and tiny variations in polish. Real materials have imperfections, and a render without them looks like CGI.

We add those imperfections deliberately: micro-scratches, uneven grain, the slight variations of hand finishing. They make the product believable, and they show the handmade quality buyers are paying for.

The same build serves the boutique window, the campaign film, ecommerce and FOOH, with every colourway in a collection, consistent across every market.

What CGI makes possible for luxury and fashion.

Believable materials.

Metals, stones, leather and fabric with the micro-imperfections that make them look real.

Inside the product.

Calibres, movements, stitching and construction shown in detail no lens can reach.

Worlds without limits.

Products placed in environments that could never be built or shot.

From window to worldwide.

Boutique windows, FOOH, campaign films and ecommerce, in every colourway, from a single build.

FAQs

Can you work from technical drawings and samples?

Yes. We build from CAD, technical drawings, patterns and physical samples, matching every material, finish, stitch and engraving before animation starts.

Do you produce content for retail windows and FOOH?

Yes. We’ve created window takeovers and FOOH for Harrods and Selfridges, formatted for the exact screens and spaces they run on.

How long does a luxury CGI project take?

Typically 3 to 10 weeks from brief to delivery, depending on length, complexity and the number of formats.

Who works on our project?

A small, senior team. Everyone on your project is experienced, so briefs move fast and changes are handled quickly. We use the right tool for each job, and when a brief needs something new, we learn it.