To devise and create a 50 second full CGI animation to launch a new range of ovens.
Teka’s brief was simple: craft something bold, dramatic, and impossible to ignore to launch their new range of ovens.
Our concept drew on the timeless beauty of sculpture as if each oven were cast from raw elements. The journey begins with the oven’s outline etched into a slab of marble. Liquid glass then flows seamlessly into shape, forming the top display panel. Sheets of stainless steel bend and curve into place, creating the oven’s front panel. The Teka logo emerges from molten metal, before the dark non-stick surface is poured into the oven interior as a smooth, molten layer.
The sequence ends with the full range revealed, amongst the marble blocks.
Animation was built and animated in Cinema 4D, with X-Particles for some of the liquid simulations. Everything was rendered through Redshift.
