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Harrods x Creed

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Creed came to us to explore the idea of creating a fake out of home (FOOH) CGI animation for their launch into Harrods.

The Animation

With the product being called Queen of Silk, we were inspired to create a grand unveiling, featuring a cascading silk fabric.

Meticulously crafted, we sculpted lifelike CGI replicas of the bottles using reference photos and the actual product, seamlessly integrating them into footage capturing the iconic Harrods storefront.

As the silk descends with theatrical flair, it unveils the towering bottles beneath, creating a mesmerising spectacle.

The video was launched on Harrods Instagram page, becoming their most viewed and liked video of 2024.

Modelling and 3D animation was completed in Cinema 4D, with rendering handled in Redshift.


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