// CGI for beauty and fragrance brands

Textures you can
almost feel.

CGI films, stills and social content for skincare, make-up, haircare and fragrance. We start with the real product: pouring it, spreading it, shining light through it and studying how it moves, then match every texture to it. Trusted by Creed, Rimmel and Molton Brown.

Frantic about the texture.

technical animationCloud NineBrushes and hairdryers that look better in CGI
molton brown cgi carMolton BrownChristmas gifting given the full CGI treatment
beauty product cgi animationGatineauCollagene expert cleansing balm escaping into the real world
cgi fooh harrodsHarrods x CreedCreed Harrods takeover

Why CGI for beauty?

Beauty sells on texture. Before we build anything, we test the real formula: how thick it is, how it pours, how light passes through it and how it settles.

That reference goes into every simulation, so a serum drips the way the serum does and a cream peaks the way the cream does.

Once the product is built, every shade, size and SKU can be rendered from the same setup, consistent across film, stills and ecommerce.

What CGI makes possible for beauty.

True to the formula.

Viscosity, shimmer and colour matched to the real product.

The full range.

Every shade and SKU from one build, consistent across film, stills and ecommerce.

Movement from reference.

Pours, drips and swatches simulated from how the real product behaves.

Made for launch moments.

Window takeovers, FOOH and social content for launches and gifting seasons.

FAQs

Can you match our exact shades and textures?

Yes. We work from the physical product, swatches and colour references, testing texture and finish before we build anything. Shade, finish and texture are approved at the style frame stage, before animation starts.

Does the product need to be finished?

No. Packaging can be built from design files and dielines, and formulations from samples or reference material, so content can be ready before stock arrives.

How long does a beauty CGI project take?

Typically 3 to 10 weeks from brief to delivery, depending on length, complexity and the number of shades and formats.

Who works on our project?

A small, senior team. Everyone on your project is experienced, so briefs move fast and changes are handled quickly. We use the right tool for each job, and when a brief needs something new, we learn it.

How it gets made.

01

Get inside the brief.

The product, the formula, the audience and the launch.

02

Concept & storyboard.

Scripts, style frames and camera moves, with shade and texture approved early.

03

Build & animate.

Packaging, materials and liquid simulations built from real product reference, then animated.

04

Deliver.

Films, stills, cutdowns and shade variants in every format and spec.

Clients that have been Frantic.

Your most
ambitious brief.
Our most obsessive work.

Frantic energy. Flawless result.

London & Oxford. Working worldwide.

Start a project

+44 (0)20 7164 6431