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The Brief

To create a CGI animation showing a series of new experimental product developments.

The Animation

In a series of stunning CGI vignettes, we showcase an array of different futuristic Samsung products, each brought to life with dynamic text highlighting their innovative features.

First of all we see a fabric covered laptop with a motorised tilt function.

Next we see a laptop with tactile fabric keys that unfolds into a large flatscreen monitor.

We then see a monitor stand for use in multiple environments such as working out in the gym, or having a conference call in the living room.

Finally, we see an interactive ball, which changes shape with the emotions of the user, to offer an immersive experience.

Modelling and CGI animation of all scenes was created in Cinema 4D, with rendering handled in Redshift.

3D Stills

More work