Your product at its absolute best.
Before it even exists.
Because a camera can only capture what exists. CGI gives you every angle, every detail, every environment, whether the product is in production, pre-production, or purely imagined.
It’s faster to iterate, easier to adapt across formats, and capable of detail no physical shoot can match. If your product has 176 holes down the side, the animation will too.
That level of precision is what makes the difference between a product video and a product film worth remembering.
The product doesn’t need to exist yet. CGI works from CAD files, references, or pure imagination.
Internal mechanisms, exploded views, micro details – nothing is off limits.
One shoot, every format. Social, broadcast, digital, OOH – all from a single production.
A CGI asset can be updated, repurposed, and re-rendered without a reshoot.
Being able to demonstrate the basic functions and nuances of your business’s newest product can dramatically broaden the reach of your branding, and has an extremely positive impact on engagement.
One recent survey saw more likely to purchase a product after having its benefits and instructions laid out in an easy-to-follow video format, and with CGI animation, there’s no detail too small to be portrayed on screen with precision.
The length of your products video will ultimately depend on the reason you’re making the video in the first place. If you’re creating a teaser for a new product, and want to raise awareness which content will be easily shares, a short 30-second product video will be ideal for getting basic idea of your product across quickly and efficiently.
However, if you’re aiming on providing a more in-depth guide to what your product does, or it’s something which needs to be pitched to new customers, a longer video of up to three minutes will be more useful.
The length of your products video will ultimately depend on the reason you’re making the video in the first place. If you’re creating a teaser for a new product, and want to raise awareness which content will be easily shares, a short 30-second product video will be ideal for getting basic idea of your product across quickly and efficiently.
However, if you’re aiming on providing a more in-depth guide to what your product does, or it’s something which needs to be pitched to new customers, a longer video of up to three minutes will be more useful.
01
Before a single frame is created, the brief gets taken apart. What does the product need to do? Who’s watching? What does success look like?
02
Scripts, style frames, camera moves. The version of the film that makes the client lean forward before production begins.
03
3D modelling, texturing, lighting, animation. Every frame crafted with the precision the product deserves.
04
Every format, every platform, every spec. On time. Ready to go.
Clients that have been Frantic.
Frantic energy. Flawless result.
London & Oxford. Working worldwide.
