Mercedes AMG

This project is a high-impact CGI piece we created to explore speed, transformation, and visual flow around an iconic Mercedes performance car. As a spec project, it gave us total creative freedom to push form, motion, and abstraction without constraints.

The animation focuses on high-speed moments where the car forms on the move from thousands of tiny components. As it accelerates, a colourful, abstract tunnel builds around it, reacting to the car’s motion, before breaking apart as it passes through.

Visually, we mixed realistic lighting and materials on the car with more expressive, abstract elements in the environment. Bold colour, particles, and procedural animation were used throughout, with moments of slow motion to create contrast and rhythm.

Overall, this spec piece is a snapshot of how we approach automotive CGI when given full freedom, from concept and look development through to motion design and final render.