To develop a series of CGI product animations to launch Sony’s new range of high-end headphones into the consumer market across Europe.
Partnering with Sony’s brand team, we produced a series of four sharp and elegant 15-second animations to hero the XM6 headphones, Sony’s latest flagship and a benchmark in wireless audio.
The creative zooms deep into the XM6’s standout features: precision drivers, adaptive mic arrays, and the sleek, low-profile headband. Moving dynamically across surfaces and components, the videos gave audiences a visceral, close-up feel no lifestyle footage could match.
It became Sony’s best-performing post across social in Q3 2025, supercharging launch buzz and giving the XM6 a visual signature as clean and confident as its sound.
