As a direct result of the explosion in demand for online content, infographics are now everywhere, primarily for their ability to show cold, hard facts quickly and simply. But why not take this proven tactic to an entirely new and exciting level by using animation to make that information even more engaging?
At Frantic, we understand how colour, typography, icons and imagery can be used in harmony to tell a great story, and we know how easily this can be applied to an infographic video. Our approach is to animate every single element including icons, graphs, text and charts, to produce captivating infographic videos for your company.
We can pull apart statistics, animate graphs, and make charts move — all of which is key to producing informative, engaging and entertaining infographic videos for your business.
One of the cornerstones of well-designed infographics videos, designing, and animating icons is a core skill in motion graphics. Fortunately, we know how to make these icons pop, spin, and sparkle to correspond to the particular part of the story being told by the voiceover.
We also understand the complex area of semiotics — the study of how we link visual icons to meaning — which is a vital skill when designing and animating icons.
Another key part of many infographic videos, using animation to highlight key statistics and financial information is a critical way to bring hard-to-parse information to wider audiences.
We can create animated charts for your infographic video in 2D or 3D, and match it with your brand colours to add depth to the information you want your audience to understand.
A great way to share graphs and charts on social media is by turning them into animated GIFs, which can highlight key facts for your audience to take in quickly.
GIFs offer a cost-effective way of spreading information online more widely, and our team has its own tried and tested workflow to deliver multiple GIFs for our clients when they need them most.
As with a still infographic image, the key to a good infographic video is presenting information in a clear, concise and accessible way that can be easily understood. The video format makes infographics even more engaging, giving you the flexibility to highlight the key details, data and statistics that matter most, and elicit the response you want from your audience.
Provided you do your research into what information your customers will need to know, and how best to present it to them, an infographic video can be an especially effective marketing tool. Careful planning and research into these viewer and consumer needs will make it more likely that your animated infographic video will be shared widely and understood by your audience.
No matter what techniques we use, or how complex it will be, we always follow the same series of steps to make our videos.
This part of the process confirms the overall look of your video, as well as giving an idea of how each shot and scene will flow into the next.
As an animated video production company, this is our bread and butter, from adding text to live action videos to creating CG product animation from scratch.
The final stage of the video production process, incorporating music or a voiceover can further help explain the benefits of your brand or product, bringing your content to life.
Want to see our work in action?
Explore a portfolio of some of Frantic’s best work below, covering a variety of animation techniques for all manner of brands, companies and agencies.
Get in touch to see how we can help with your next project