How long does it take to produce a TV advert?

The length of the production process on a TV advert depends on the kind of advertisement you hope to create. However, the process will generally take no less than six weeks, from brief to airing, which involves devising a script, casting the actors, shooting and editing the footage, then purchasing the airtime. Animated TV commercial production generally takes up to eight weeks from start to finish. However, if you’re using our services, the storyboarding, audio, and video footage can all take place in-house, making us a one-stop-shop for your commercial needs.

How much does a TV advert cost to make?

Setting a budget for the overall cost of TV advert production is one of the essential things to determine before starting work. With many disparate factors going into the making of a live-action advertisement, there can be a lot to keep under control. However, animated TV commercials from Frantic can allow you to keep your budget in one place, and including post-production, making it much easier to oversee the cost of your advertising. We can also deliver work at a flexible range of costs, from an affordable Adsmart commercial for £15,000 to a £100,000-plus, high-end, fully CG animated advertisement to showcase a brand new product.

How long does it take to produce a TV commercial?

The length of the production process on a TV commercial depends on the kind of advertisement you hope to create. However, the process will generally take no less than six weeks, from brief to airing, which involves devising a script, casting the actors, shooting and editing the footage, then purchasing the airtime. Animated TV commercial production generally takes up to eight weeks from start to finish. However, if you’re using our services, the storyboarding, audio, and video footage can all take place in-house, making us a one-stop-shop for your commercial needs.

How much does a TV commercial cost to make?

Setting a budget for the overall cost of TV commercial production is one of the essential things to determine before starting work. With many disparate factors going into the making of a live-action advertisement, there can be a lot to keep under control. However, animated TV commercials from Frantic can allow you to keep your budget in one place, and including post-production, making it much easier to oversee the cost of your advertising. We can also deliver work at a flexible range of costs, from an affordable Adsmart commercial for £15,000 to a £100,000-plus, high-end, fully CG animated advertisement to showcase a brand new product.

// CGI Advertising & brand campaign production

You’ve got a campaign
worth obsessing over.

CGI advertising and brand campaign production for the briefs that matter. TV commercials, social campaigns, and product launches, with the idea and the build in the same hands, from the first conversation to the final frame.

Frantic about the idea.

The Balvenie

F1 Clash

Molton Brown Christmas CGI Animations

UK & Irish Mushrooms

Canada Goose

Cloud Nine Hair Straighteners

London Northwestern Railway

Why Frantic for TV advertising and brand campaigns?

Because the best TV advertising and brand campaigns aren’t just produced, they’re obsessed over. Every frame, every cut, every detail that makes the difference between a campaign people skip and one they remember.

Frantic has been making CGI advertising for global brands for over twenty years. The work spans TV commercials, social campaigns, broadcast content and product launches, always with a creative point of view from day one.

When the idea and the build are in the same hands, something different happens. The campaign gets made the way it was imagined.

What that means for your campaign.

Creative from day one.

Frantic brings a point of view to every brief. The thinking starts the moment the campaign arrives.

Every format covered.

TV commercials, social content, OOH, digital – all from a single production. One studio, every platform the campaign needs to live on.

The idea stays intact.

When the team that develops the concept also builds it, nothing gets lost between brief and delivery. The campaign arrives as imagined.

Built to go further.

CGI campaign assets can be updated, extended and repurposed without a reshoot. The campaign keeps working long after the first run.

FAQs

What does CGI TV advertising production involve?

Everything from concept and storyboards through to final delivery across every format. CGI gives a brand campaign complete creative freedom. Environments, products, characters and scenarios that no physical shoot could achieve at the same quality or cost.

Can you work with an existing agency concept?

Absolutely. Frantic works both as a creative production partner from day one and as a CGI production studio bringing an existing concept to life. Either way, the obsession with getting it right is the same.

How long does a CGI brand campaign take to produce?

A focused social campaign can move in weeks. A full TV commercial production typically runs eight to twelve weeks from brief to delivery. The brief sets the timeline, and Frantic works to it.