To create a 3D animation build of the multiple layers of Assos’ new range of cycling shorts.
Assos’ new range of offroad cycling shorts feature a multi-layer insert pad to ensure maximum comfort on all terrains.
We were tasked with developing a tactile animation which would reveal the layers of the insert in an organic and fluid way.
Taking each layer as a standalone 3D animation, a range of different techniques were used to ensure the animation flowed and resolved seamlessly, with the insert coming together as one object.
The series of animations are now featured on the Assos product pages, helping customers decide which shorts are right for them.
Modelling and animation was done in Cinema 4D, with rendering handled in Redshift.