Motion graphics and animated videos can have a huge impact, and social video production is a fast-growing area for our clients across a wide range of industries.
At Frantic, we understand what works best in a social video. An increasing number of campaigns are becoming digital-first, and we are well placed to deliver the best work for the right audience. And since social media videos can lose all their impact if uploaded too late, we have the experience to produce short animations in multiple formats, layering in multiple messages for your audience, with quick turnaround times.
Each social media platform offers its own ad delivery systems, and in the interest of brand consistency and maximising the reach of their messaging, clients often wish to re-purpose and re-format their ad campaigns to work across every channel.
As a very experienced social media video production company, Frantic has a deep understanding of the formats and screen ratios that these platforms demand. We can design a social video from the ground up, ensuring that it works across hundreds of different specifications. We deliver campaigns in 16:9, 9:16, and everything in between, and our range of skills and visual dexterity allows us to create cost-effective and high impact social video content for your brand.
GIFs are often fast-turnaround projects, and at Frantic, we are well placed to meet the needs of the most demanding clients.
We’ve produced animated GIFs for some of the world’s leading brands. These looping animations can be used both across social media and as standalone pieces of content. They can also be used in support of a broader marketing campaign to reiterate marketing messages, or highlight offers and deals. You can view some of our social video production work in our portfolio.
Compared with other types of posts, social media videos are around 1200% more widely-shared, making them especially effective when it comes to spreading the word about your brand. They can also be easily used across each platform, making them not only impactful for branding, but a particularly cost-effective way to market your products.
Social media is driven by catching viewers’ attention quickly, so when it comes to the length of a video for Instagram or Twitter, the shorter the better. That doesn’t mean you should keep production values low, but make your messaging concise and designed to encourage conversions as well as conversations.
No matter what techniques we use, or how complex it will be, we always follow the same series of steps to make our videos.
Whether or not your video includes dialogue, a script will provide a crucial framework on which your video will be built.
This part of the process confirms the overall look of your video, as well as giving an idea of how each shot and scene will flow into the next.
As an animated video production company, this is our bread and butter, from adding text to live action videos to creating CG product animation from scratch.
The final stage of the video production process, incorporating music or a voiceover can further help explain the benefits of your brand or product, bringing your content to life.
Want to see our work in action?
Explore a portfolio of some of Frantic’s best work below, covering a variety of animation techniques for all manner of brands, companies and agencies
Get in touch to see how we can help with your next project