How do you capture footage for a FOOH ad?

There are three main ways we obtain footage for use in a FOOH ad: We film the footage at the chosen location to allow us to get really specific on the angles needed. You film the footage you need and supply it to us. This could be as simple as filming shots on an smartphone. We source existing stock footage. This works particularly well with famous landmarks where there is plenty of existing footage available.

How effective is a product video?

Being able to demonstrate the basic functions and nuances of your business’s newest product can dramatically broaden the reach of your branding, and has an extremely positive impact on engagement. One recent survey saw nearly three quarters of consumers more likely to purchase a product after having its benefits and instructions laid out in an easy-to-follow video format, and with CG animation, there’s no detail too small to be portrayed on screen with precision.

How long should product videos be?

The length of your product video will ultimately depend on the reason you’re making the video in the first place. If you’re creating a teaser for a new product, and want to raise awareness with content which will be easily shared, a short 30-second product video will be ideal for getting the basic idea of your product across quickly and efficiently. However, if you’re aiming to provide a more in-depth guide to what your product does, or it’s something which needs to be pitched to new customers, a longer video of up to three minutes will be more useful.

// FOOH video production & fake out of home advertising

Things that shouldn’t exist.
In places that do.

FOOH video production that makes people stop, stare, and share before they’ve figured out how it was done. CGI blended with real-world footage, and your brand in places it has no right to be.

Harrods, Creed, Hollywood Bowl, Gatineau. And the impossible idea you’re about to brief us on.

Frantic about the impossible.

What is FOOH?

Fake Out of Home (FOOH) is CGI content that places products, objects or brand moments into real-world footage. A giant perfume bottle appearing on the side of a building. A product bursting out of a famous landmark. Something that looks completely real and completely impossible at the same time.

FOOH videos are built to be shared. The moment someone watches one, the first instinct is to send it to someone else. That’s not an accident, it’s the whole point.

Done properly, a FOOH video makes people genuinely question whether what they’re watching really happened. That doubt is what drives the share.

Why FOOH works.

Built to be shared.

FOOH triggers the share reflex. The impossibility is the hook – people send it before they’ve even finished watching.

Any location. Any scale.

Famous landmarks, busy streets, recognisable places. The more real the setting, the more impossible the moment feels.

Faster than a real shoot.

No location permits, no production logistics, no weather dependency. The footage gets shot, the CGI gets built, the two come together.

Multiple formats from one production.

Landscape, square, vertical. Every social format delivered from a single FOOH production.

FAQs

How do you capture footage for a FOOH video?

Three ways: filming specifically at the chosen location, sourcing existing stock footage, or using publicly available footage of famous landmarks. iPhone footage often works best because it looks like someone genuinely filmed it.

How does the CGI process work for FOOH?

The footage gets tracked to map the camera movement, then the 3D model gets built and composited into the scene with matching lighting, shadows and reflections. The goal is to make the CGI indistinguishable from the real footage around it.

How long does a FOOH video take to produce?

A focused single-location FOOH video can move in two to four weeks. More complex productions with multiple locations or formats take longer. The brief sets the timeline.

How FOOH videos get made.

The concept.

What’s the impossible moment? Where does it happen? What makes someone stop scrolling and send it to a friend?

The footage.

Filmed specifically for the brief, sourced from stock, or captured on iPhone at the chosen location. The more real it looks, the better the FOOH works.

The build.

3D model, tracking, lighting, compositing. Every shadow, reflection and detail that makes the CGI look like it was always there.

Deliver.

Every social format – landscape, square, vertical. Ready to post, ready to share, ready to perform.

Clients that have been Frantic.