+44(0)20 7164 6431
+44(0)20 7164 6431

Animation Studio in London, UK

Outstanding CGI animation for brands.

We craft beautiful 3D animation & motion design for companies and agencies, brilliantly.

What we do

Frantic has been at the forefront of 3D animation and motion design since 2001.

As a London animation company we have worked with some of the world’s biggest brands, and some of the smallest — size doesn’t matter. We love what we do, and put the same passion and dedication into each animation project, no matter who it is for. Whether you’re a brand looking for brilliant content or an agency looking for a reliable partner, we are now firmly established as one of the leading animation studios in the UK.

We don’t come up with animations out of thin air. It all starts with an idea. We research, throw concepts around, mix things up and sketch things out until we are confident that the idea is not only fully formed, but also exactly right for the objectives of the project. We are also equally happy to produce work for agencies based on a finalised creative treatment.

Tying everything together is the work we do in our studio. We know what goes into an efficient CGI animation workflow, and can deliver variations on the same product video in 18 languages, as well as understand why a GIF is different from an mp4.

But most of all we are passionate about animation. We want everything that moves on a screen to be beautiful. It’s why we do what we do, and why we work from silly o’clock to sillier o’clock to deliver the best possible work for our clients. We are an animation company and motion design studio that serves as the first stop for brands and agencies. We are Frantic.

Our animation services

Working from our animation studio between London and Oxford, we produce leading-edge motion design CGI and 3D animation work for brands and agencies around the world.

From high-end TV commercials to CGI animations to showcase a new product, we know the right techniques to drive audience engagement for your content.

We devise concepts, write scripts, model products, animate, render CGI stills, produce and deliver. We also partner with the best in the business across sound design, voiceover recording and music, so that your animation not only looks the part, but also sounds brilliant too.

Our clients

At Frantic, we’ve collaborated with some of the world’s biggest brands and agencies.

But don’t just take our word for it — here’s what some of our clients have to say about what we’ve done for them.

What they say

  • Frantic = legends. Briefs are nailed in record time, and the creative results are always a cut above even our best expectations. When in need of animation wizardry, look no further than Frantic.

    Creative Director
  • Thank you so much to you and the team. A great suite of animations and everyone is so pleased with them. Appreciate your patience with us and dedication to getting everything just perfect!

    Molton Brown
    Senior Creative
  • Fantastic work! A real pleasure to work with.

    The Walt Disney Corporation
    Senior Producer
  • Finished film was an amazing interpretation of our brief. Finished on budget and on time. We were really pleased with the results and would be more than happy to work with Frantic again.

    Symphony Environmental
    Marketing Manager
  • Frantic produced a great animated video for us. They came up with great ideas and always reacted immediately to our requests.

    Content Programme Manager
  • Brilliant work on the animations – super quick, efficient and constant communication throughout! Frantic did a top job, looking forward to working with them again!

    Active Matter
  • Top quality motion graphics, animation and service. Highly recommend.

  • Just shared at the show and tell and everyone loved the videos. Let me know how we can be a reference source for you, as we’re really impressed.

  • Frantic are a fantastic partner. Speed, style and incredible customer service means working with them on any project is a pleasure. We have done a number of very polished CGI animation projects with the team and would recommend them completely. Impero will continue working with Frantic whenever we have motion needs.

    Head Of Operations
  • Frantic were a pleasure to work with. They nailed the brief and gave us something we are really proud to get to market.

    Active Minds
  • Always awesome.

    Active Matter
    Managing Director

3D Animation Production

From new product visualisations for startups to adding the finishing touches to high-end beauty product commercials.

Frantic can provide your business with a wide range of 3D animation services.

As a leading UK based 3D animation company, we understand the complex workflows and processes required to deliver stunning, photo-realistic promotional animation, from detailed designs to intricate liquid animation. We work with clients internationally from our London and Oxford animation studios.

What is 3D animation?

3D animation is made up of three sequential stages, all of which are essential for making your videos look as good as possible.

As an experienced 3D animation studio, we understand that there’s a lot that goes into creating a 3D animated video, from designing every object it features, to lighting design, then rendering how they move within the 3D animated space. The process can be broken down as follows:

3D Modelling, Texturing & Lighting

In order to create high-quality 3D animated videos, the various 3D elements and objects need to be created and designed in advance of animation.

Once modelled, the surface and texture of every object will be designed. Each material reflects and absorbs light, casts shadows and interacts with other textures differently, and an object as complex as a car can require up to 200 different materials.


You might be surprised to see that animation itself is not the first part of the process, but there’s is a lot to consider, plan and design in advance before you’ve animated the first frame.

Since each moving part in a 3D animation needs to be manipulated accurately — whether by keyframe animation, using motion capture data, or programming a set path — preparation is essential for making your animated video look as impressive as it possibly can.

3D Rendering

The final part of the 3D animation process is 3D rendering, which turns the raw working 3D files into fully-finished animations.

As a highly technical endeavour in its own right, using the right renderer for the right task is very important to achieving the final look.

We use Redshift and Cinema 4D to give our animations the ultimate combination of realism, quality and speed.


3D Liquids Animation

At Frantic, we have a deep understanding of many specialist areas, including how to set up, simulate, animate, and texture liquids for complex 3D animation.

This highly specialist area uses a lot of computing power and technical know-how, but the results are stunning. The technique also offers a vast range of flexibility for brands to showcase drinks, beauty products, or natural environments in a way that traditional live-action filming cannot achieve.


Stop Motion Animation

A much more organic and tactile style of animation production, which involves photographing real objects and compiling a sequence based on a series of still photographs.

Stop motion not only looks beautiful and traditional, but it can also create a unique tone of voice for any brand. It is also easily replicated, to stunning effect, without the need to actually shoot the real thing. Motion graphics and animation are rendered using a lower frame rate and shutter irregularities to simulate stop motion in a realistic way. Our 3D animation company has produced stunning stop motion productions for household brands and SMEs in London, the UK and worldwide.


What is the difference between 3D and 2D animation?

While both kinds of animation will most likely be seen by viewers on a 2D screen, the difference between 2D and 3D animation is in the planes the videos themselves create. A 2D animation only moves vertically and horizontally in its space, whereas an object designed using a 3D animation process can move through the depth of its background. This is why most 3D animation is done through computer generation, while the majority of 2D animation is completed in illustrated form.

What is the difference between CGI and 3D animation?

The short answer? There isn’t one! CGI stands for computer-generated imagery and is the wider term for any visuals created digitally using computer software.

The term can be used interchangeably. 3D animation can be used to create a flat colour 3D look, but it is most commonly used by animation studios to create photo-realistic 3D animation and visual effects.

Our Process

How are 3D animated videos made?

No matter what techniques we use, or how complex it will be, we always follow the same series of steps to make our videos.


Whether or not your video includes dialogue, a script will provide a crucial framework on which your video will be built.

Storyboarding & Designing

This part of the process confirms the overall look of your video, as well as giving an idea of how each shot and scene will flow into the next.


As an animated video production company, this is our bread and butter, from adding text to live-action videos to creating a 3D product animation from scratch.

Voice Over & Music

The final stage of the video production process, incorporating music or a voiceover can further help explain the benefits of your brand or product, bringing your content to life.

Are you ready to get started?

Get in touch to see how we can help with your next project