To create a 3D animated advert for UK & Irish Mushrooms featuring a 3D character.
We were briefed once again by the great people at Spinnaker London to create a 3D animated advert for UK & Irish Mushrooms.
Working with their creative team, we developed a full 3D character animation.
The ad follows our main character, who gets whacked on the head by a mushroom. She’s surprised but also delighted, and goes on to help visualise all of the benefits of eating mushrooms.
We designed, modelled and rigged the character from scratch, and then animated multiple sequences, including a very complex fight scene.
We also modelled a range of mushroomy (is that a word?!) meals for her to eat.
Modelling and animation was done in Cinema 4D, with rendering handled in Redshift.