The primary objective of this project is to encapsulate the essence, values, and grandeur of the National Museums Liverpool in brief, engaging CGI animations. These idents will serve as introductory visuals for NML’s digital content, ensuring brand consistency, recognition, and increased engagement.
National Museums Liverpool (NML) has always been a beacon of culture, history, and education. In their continued effort to modernise and bring their rich heritage closer to the digital age, we are proud to present a series of cutting-edge CGI idents that will act as the visual fingerprint for the brand across various digital platforms.
We worked closely with the NML’s brand team to capture the museum’s vision, curations, and historical significance.
Each of the 7 idents are styled to represent each of their 7 museums: Musuem of Liverpool, World Museum, International Slavery Museum, Maritime Museum, Walker Art Gallery, Sudley House, and Lady Lever Art Gallery
Modelling and 3D animation was completed in Cinema 4D, with rendering handled in Redshift.
Sound design was handled by Fitzrovia Post.