Explainer Videos

What is an Explainer Video?

Using a combination of animation and motion graphics, we use stunning, easy-to-understand visuals to craft your message and break down the concepts behind what you do.

When you’ve invested countless time and money getting customers to look at your website, the last thing you want to do is to bore them with complicated copy and generic stock images. Punchy and engaging video content is a great way to introduce viewers to your product or service while making a lasting impression.

CG animation, for example, can be perfect for explaining a B2C service to a customer, while kinetic typography might be a better way to grab attention on social media.

Why you need an explainer video

A well-designed and focused explainer video provides an excellent user experience for your site.

• Gain insights into what and how your customers watch

• Create easily-shareable content for social media

• Target specific parts of your audience to give your brand maximum reach

Our experience as one of the leading explainer video companies in London gives us a unique insight into what does and doesn’t work, allowing us to design videos for a diverse range of clients. 

TYPES OF EXPLAINER VIDEOS

At Frantic, we have experience at designing many different types of explainer video. The style you choose ultimately depends on what is right for your audience. 

  • Kinetic Typography
  • Infographics
  • CG Animation
  • Character Animation
  • 3D Animation

FAQs

How effective are explainer videos?

As one of the fastest-growing promotional mediums, web videos have quickly become essential to the success of any website. Whether you plan to post on YouTube, Vimeo, or Facebook, these videos generate valuable metrics about what your customers will watch, how long for, and where they will go next.

Our wealth of experience as a leading explainer video company in London means that we know what works best for each audience type. To see our work in action, explore our extensive video portfolio for many examples of the explainer video format.

How are explainer videos made?

To produce an animated explainer you need to decide on the main three messages that you want your viewer to take away. Then, you need a script for the voiceover which we can write for you, based on key information that you provide us with. Once a script is finalised, we can start to develop a look for the video, which will reflect your brand’s style guide or the existing design of your website.

After that, we get animating! It usually takes between three and six weeks to animate, depending on the length of your video. This timescale includes feedback points for you to give your input, ensuring the explainer video is perfect.

 

OUR PROCESS

No matter what techniques we use, or how complex it will be, we always follow the same series of steps to make our videos.

Scriptwriting

You need a script for the voiceover which we can write for you, based on key information that you provide us with.

Storyboarding & Designing

Once a script is finalised, we can start to develop a look for the video, which will usually reflect your brand’s style guide, or the existing design of your website.

Animation

After that, we get animating! This is the longest part of creating an explainer video.

Voice Over & Music

The final stage is an informative, enthusiastic voiceover to simplify complex concepts, and help viewers focus on key messages. You may also want to add music to complement both the voiceover and onscreen content.

OUR WORK

Want to see our work in action?

Explore a portfolio of some of Frantic’s best work below, covering a variety of animation techniques for all manner of brands, companies and agencies.

ARE YOU READY TO GET STARTED?

Get in touch to see how we can help with your next project