At Frantic, we can create beautifully designed and well-crafted animated brand videos. These are useful for a huge range of purposes. such as demonstrating a product, explaining a new company initiative, or launching a new brand onto the market.
Using motion graphics, CG animation or a combination of the two, we can bring your company’s vision to life in a compelling corporate brand video that will reflect your values and spread your message effectively. As well as helping companies tell their story, this service is also hugely beneficial to advertising and marketing agencies. Whose clients require brand videos to complement their larger commercial advertising and marketing campaigns.
We understand the complexities and myriad formats required to do justice to this broad and fractured media landscape, and we can work with you to develop spin-off pieces of brand content. These can be tailored to each platform and each audience, to ensure maximum reach and impact for your animated brand video. Whether you need a 10-second clip on Facebook, a YouTube pre-roll or a 30 second teaser on Twitter, we understand social, letting you tailor your brand video content for maximum impact across all platforms.
As well as helping startups and larger corporations to tell compelling stories through animation, we also work with agencies and luxury brands to develop high-end global brand videos.
These often combine CG animation, footage and motion graphics with voiceover and music, resulting in a TV commercial-standard of brand video production for some of the world’s largest companies. What else would you expect from a specialist animated brand video studio? You can see some examples of our high-end brand video work in our portfolio.
Investing in the creation of engaging brand videos helps businesses put forward consistent, accessible messaging in a cost-effective and easy to understand format. A recent Hubspot consumer survey showed that brand videos were the most popular form of content, and their use demonstrated positive impacts on conversion rates and brand awareness. Brand videos are also highly versatile, taking the form of product demonstrations and how-to guides, client testimonials, animated corporate videos and more.
A high quality brand video production needs to take a lot of things into consideration to be truly effective. It must address the needs of your customers, while also appealing to those who are not yet familiar with your brand, while being as honest a reflection of your services and values as possible. However, it should also be informative, engaging, and entertaining, bringing together colour, music, and text to explain everything that makes your brand stand out.
No matter what techniques we use, or how complex it will be, we always follow the same series of steps to make our videos.
Whether or not your video includes dialogue, a script will provide a crucial framework on which your video will be built.
This part of the process confirms the overall look of your video, as well as giving an idea of how each shot and scene will flow into the next.
As an animated video production company, this is our bread and butter, from adding text to live action videos to creating CG product animation from scratch.
The final stage of the video production process, incorporating music or a voiceover can further help explain the benefits of your brand or product, bringing your content to life.
Want to see our work in action?
Explore a portfolio of some of Frantic’s best work below, covering a variety of animation techniques for all manner of brands, companies and agencies.
Get in touch to see how we can help with your next project