How effective is a CGI product video?

Being able to demonstrate the basic functions and nuances of your business’s newest product can dramatically broaden the reach of your branding, and has an extremely positive impact on engagement. One recent survey saw nearly three quarters of consumers more likely to purchase a product after having its benefits and instructions laid out in an easy-to-follow video format, and with CGI animation, there’s no detail too small to be portrayed on screen with precision.

How long should CGI product videos be?

The length of your product video will ultimately depend on the reason you’re making the video in the first place. If you’re creating a teaser for a new product, and want to raise awareness with content which will be easily shared, a short 30-second product video will be ideal for getting the basic idea of your product across quickly and efficiently. However, if you’re aiming to provide a more in-depth guide to what your product does, or it’s something which needs to be pitched to new customers, a longer video of up to three minutes will be more useful.

How effective is a product video?

Being able to demonstrate the basic functions and nuances of your business’s newest product can dramatically broaden the reach of your branding, and has an extremely positive impact on engagement. One recent survey saw nearly three quarters of consumers more likely to purchase a product after having its benefits and instructions laid out in an easy-to-follow video format, and with CG animation, there’s no detail too small to be portrayed on screen with precision.

How long should product videos be?

The length of your product video will ultimately depend on the reason you’re making the video in the first place. If you’re creating a teaser for a new product, and want to raise awareness with content which will be easily shared, a short 30-second product video will be ideal for getting the basic idea of your product across quickly and efficiently. However, if you’re aiming to provide a more in-depth guide to what your product does, or it’s something which needs to be pitched to new customers, a longer video of up to three minutes will be more useful.

// CGI for consumer tech brands

Matched to the real product,
inside and out.

CGI launch films, feature animations and stills for headphones, speakers, phones, printers and appliances. We get the product in hand, match the exact material and finish of every part, and take it apart to study the internals up close. Trusted by Sony, Samsung and Epson.

Frantic about the launch.

Sony ULT Tower 5Sony’s flagship headphones launched in full CGI

FlexCGI launch film for the Uber of moving and storage

SonySony’s flagship headphones launched in full CGI

TekaAppliances worth looking at twice

Why CGI for consumer tech?

Tech products are judged on finish: the grain of an anodised edge, the sheen of soft-touch plastic, the weave of a speaker grille. We work with the product in hand and match every material to it, part by part.

The technology inside is often the story. We get the screwdriver out, study the internal components up close, and animate them accurately, from drivers to circuit boards.

When samples aren’t ready yet, we build from CAD and update the model as the design changes, so the content is ready for launch day.

What CGI makes possible for tech launches.

Matched materials.

Every finish matched to the real product: metal, glass, rubber, fabric and plastic.

Inside the product.

Internal components studied up close and animated accurately.

Ahead of the sample.

Production starts from CAD when the physical product isn’t ready.

Every colourway.

New finishes and variants rendered from the same build, for every channel and region.

FAQs

Can you start before the product is finished?

Yes. With CAD files, finish references and the product brief, we build and animate pre-production products under NDA. When the design changes, the model is updated, so the content stays accurate right up to launch.

How do you keep unreleased products confidential?

Every project runs under NDA, with secure file transfer and access to files and renders limited to the team working on it.

How long does a tech launch film take?

Typically 3 to 10 weeks from brief to delivery, depending on length, complexity and the number of formats. A single hero film sits at the shorter end, and a full launch suite with feature animations, colourways and localised versions takes longer.

Who works on our project?

A small, senior team. Everyone on your project is experienced, so briefs move fast and changes are handled quickly. We use the right tool for each job, and when a brief needs something new, we learn it.