To develop a series of CGI product animations to launch Sony’s new range of earphones into the consumer market across Europe.
Working with the brand team at Sony, we developed a punchy 15 second animation to really focus on the beautiful details of the translucent earphone design, a first for Sony.
Zooming in and pivoting around key features such as the dual mics and the soft touch earbuds, we were able to provide a dynamic macro view that would be hard to achieve in any other way.
The video was the best performing post across Sony’s social channels in Q1 2025, driving engagement with the product launch.
The animation was built in Cinema 4D with rendering in Redshift.
