To design a promo video for new advertising agency Wax/On, highlighting their distinctive offer to new clients.
Wax/On gave us free rein to unleash a burst of creativity in producing this animated video for them. We could have easily stuck with 2D typography to tell the story, but we wanted to do something special. We used multiple CG animation techniques and styles, all centered around their distinctive brand colours and fonts.
Bold 3D typography is mixed with other animated elements to create a varied, mixed media feel. The quick pace and variety of styles summarises their bold new agency model to potential new clients. Each section leads seamlessly into the next making it very watchable and engaging from start to finish.
Whilst this style of animation can be complex to produce, it is also a huge amount of fun to work on. Striking the perfect balance of creativity, this type of video is perfect for a new startup or agency that doesn’t yet have a large portfolio to show, but still wants to present powerful visuals to their clients and customers.
The video was created in Cinema 4D and After Effects.