Chivas NBA CG Animation

Chivas NBA

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The Brief

To produce three 15 second CG animated sponsorship idents for Chivas and the NBA.

The Animation

Working with the wonderful people at Impero, we produced three NBA sponsorship idents for Chivas, featuring high-end CG animation of liquids, both straight whiskey and with a fizzy tonic mixer, glass, ice, and of course, basketballs.

The animated idents were originally shown in China to help launch the NBA season, before being rolled out to other territories, and adapted for social.

We also produced multiple end frames including a red devil version with a cranberry juice mixer, along with DOOH and social edits.

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