To create a full advertising campaign for Channel 5’s new series Casualty 24/7: Every Second Counts.
With the brief to create an exciting promo for the show, we set to work developing a visual concept around the stats involved with the show.
Bold text was overlaid onto a multi-layered and textured edit of images and video clips from the series.
The edit builds throughout, creating tension and showing just how hectic working in the A&E department is.
This leads to a crescendo where we highlight the main point, that these people are saving lives, day in day out.
We created over 180 campaign assets including multiple TV ads, print ads, digital out of home (DOOH), billboards, and a full suite of digital display ads.