To design and create a short social video for Rimmel’s new brand of lipstick, Provocalips.
Working with the concept of ‘provoke’ we designed a very bold typographical style, intermixed with footage and imagery of lips. The colour palette was bold reds and pinks, to match the Rimmel range. Blocky motion graphics and lighting effects were used throughout, moving in time with the upbeat soundtrack. In the final packshot, we animated the full range of products.