To produce a series of 6 animated sponsorship idents for Sky Sports F1 coverage.
Using Santander’s distinctive red branding, we set about designing a series of quick and simple idents featuring different elements associated with Formula 1 including race tracks, grids, pit stops and chequered flags. Supporting Santander’s big push of their 123 current account and credit card, each ident had to feature the 123 motif somewhere in the creative. From a 123 shaped car taking a pit stop to an entire race track shaped from the numbers themselves, the idents are the perfect balance of both F1 and Santander. The idents were produced by the Frantic‘s in-house motion graphics team.