Velocity CG Animation

Chivas NBA

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The Brief

To create a high-end promo trailer for a leading London-based tech app, aimed at the luxury lifestyle market.

The Animation

Using the app’s conversational interface as our starting point, we take the viewer on an adventure through the types of experiences the app offers its users. First, we see a CG animated killer whale burst through the phone screen surrounded by water and information about the experience. Next, we see a skimobile burst through the screen, followed by a car and then a helicopter. The trailer is fast-paced and exciting, and representative of the lifestyle that users of the app aspire to live. The video is complemented by an upbeat remixed classical music soundtrack and intercut with footage from actual customer experiences from across the globe.

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