When producing a series of videos that show product features and benefits, nothing provides as much flexibility as animation. As well as simple 2D animation, using a CG modelling program gives you the freedom to explore every aspect of the product. Including an almost infinite variety of angles, finishes and even details such as the internal structure and infographic overlays of how the product actually works. It is this level of flexibility that makes an animated product video the perfect choice for so many of our clients. When done right, a product video is a simple yet highly effective way to showcase a new product or innovation to your audience.
Well-designed motion graphics can help to build excitement and anticipation for a product. High-end CG animation can show your customers what a product looks like close up. This can be done even before it’s been made in the real world. We have a vast range of experience in delivering hundreds of product videos for our clients. From cars and laptops, to watches and industrial equipment, we have the skills and technical wizardry to bring these products to life. Indeed, a beautifully crafted product video will inspire your audience.
CG animation is often the backbone of a high-end product video. At Frantic, we understand the complexities involved in producing work that is truly photo-real. Indeed, it has been the goal of many animation studios since 3D animation was first developed in the 1980s. We leave no stone unturned in our quest for accurate detail in the animation production process. Detail is of course vital in photoreal production. So, if your widget has 176 holes down the side, then your animation will have 176 holes too. You can see some of our CG animated product videos in our portfolio.