Edelman Explainer Video

Frantic Showreel

Play video

The Brief

To develop an animated motion graphics explainer video for Edelman, showing how the new Brand Guardian service can help brands navigate risk.

The Animation

The Brand Guardian product from Edelman is all about mitigating risks to a brands reputation. We took this theme and developed a stylised dark and moody theme, spelling out the different risks that a brand might face. Using clean lines and motion graphics elements, the video transitions from one scene to the next in a seamless flow of animation. The video is accompanied by a conversational style voiceover and a subtle music underscore.

More work