Rather than produce a standard product explainer video, we took the approach to present an entire Collect+ world within a parcel, using high-end 3D animation. The people and buildings are made of cardboard. In fact, everything is made of cardboard. As a direct reference to what they do as a company, the strength of the idea lies in the accuracy of showing how the service actually works, whilst at the same time remaining faithful to the cardboard world idea. Frantic produced four videos in total covering the entire Collect+ service offering.