Beamly Animated Video

Chivas NBA

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The Brief

To produce an animated motion graphics video for Beamly, explaining their business model to potential new clients.

The Animation

Beamly has distinctive pink branding. We love pink branding, so we relished the opportunity to create a smoothly animating motion graphics landscape for them. Beamly have a strong business model and are known for their innovative approach to consumer marketing. So the video had to be innovative in tone whilst being straightforward and engaging to watch.

We told the Beamly story seamlessly and clearly using bold typography mixed with simple icons and quick flourishes. Icons are drawn onto screen and individual elements flow smoothly from one piece of information to the next.

A punchy and percussive soundtrack and youthful US voiceover completed the video which was shown to clients and colleagues around the globe.

The CEO of Beamly commented “We shared video at the company show and tell and everyone loved it. Let me know how we can be a reference source for you, as we’re really impressed.”

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