To create a promo video for the new Renault Megane GT featuring CG animation and motion graphics.
We developed this full CG animated video for Renault, with a very open brief to create a visual spectacle around the new car. Using CAD files from the Renault design team, we refined and fully textured the Megane, including multi-layered metallic paint and carbon fibre interior. Using the five driving modes of the new Megane GT as inspiration we devised four distinct lighting patterns, which were then projected onto the car in 3D, creating beautiful reflections across the cars many surfaces. The final video was used across Renault’s social channels globally to coincide with the launch of the new car.