To produce a series of quirky animated explainer videos to give advice to the general public on the subject of personal finances.
Working with the diverse colour palette and familiar brand guidelines of the Money Advice Service, at Frantic, we were able to design a brilliantly fun and original character style for their series of personal finance videos.
With fun and fluid 2D animation, the videos explore several different areas of finance including savings, wills, bills, pensions and debt. Extremely well received by the client and public alike, the explainer videos are now both informing and entertaining the masses, taking pride of place on the Money Advice Service’s website and YouTube channel.
Character animation is a favourite amongst many of our clients. It enables a product or service to be demonstrated with charm and wit, and provides a useful visual hook on which to hang a story.