We’ve all been exposed to animation since we were small children. Remember Saturday mornings waking up to your favourite cartoons? If so, there are still specific scenes which are still lodged in your memory after all of these years. Well, the same can be said for using animation as part of your business marketing and communication strategies.
Animation is a fantastic way to get your business noticed. It’s funny, memorable, and can have a lasting impression. If you need to communicate a complex message, animation is the ideal way to break it down into eye-catching, easy-to-digest segments. Read on to learn some of the best ways you can use animation for your business.
This goes without saying, but animation is one of the most fun and engaging forms of media, and whether on the big screen, TV or even your phone, animation has a huge and devoted audience. This means that your customers are already likely to be receptive to animated content, which means they’ll be likely to appreciate any animated videos related to your business. Check out our animation for the video game Dirt 3 to see our animated work in action.
It’s no secret that learning can take many different forms, but it’s a commonly-cited statistic that 65% of us are primarily visual learners. So it stands to reason that using audiovisual materials can help new information sink in more easily. In fact, incorporating animation into your educational resources will make your message clear, give your viewers more direction, and make the impact more memorable. To see how a training and education sequence can help your brand stand out, check out the work we did for Collect+.
Animation is used in all kinds of advertising, from large well-known brands to up-and-coming businesses. No matter the size of your enterprise, it’s definitely worth investing in animated content to make your brand more appealing. Did you know that more than 64% of people are more likely to complete an action after watching a video? One reason why animation is so effective in advertising is that it can tie all of your brand messaging together in one distinct package across TV, in cinemas, and even on your website. Take a look at our explainer video for Guardian Labs to see how animation can draw information together into one stunning package.
Do you have a product or service that needs a bit of extra unpacking? Maybe you can get more attention through showing, rather than telling. If you’re in the tech or science fields, in particular, visualisations and explainer videos can help to connect people with your core concepts and help improve understanding on a massive scale. You can also use animation to simulate how your processes work, without compromising on the integrity of your business. We helped S-RM do this by using an animated video to break down the ins and outs of their security software, and you can watch the results here.
In short, animation is the key to getting your branding and messaging, just right. Once you’ve identified your audience, you’ll be able to take your customers on a journey that is memorable, as well as attract new audiences. Get in touch with us today to discuss how our animated videos can help people understand your brand better.
To discuss starting an animation project, get in touch with Frantic today.