To develop a series of 3D product animations to launch Sony’s new range of ULT speakers into the consumer market across Europe.
Working with the brand team at Sony, we developed three punchy 15 second animations to bring the excitement and noise to the ULT speakers.
Through a series of dynamic moves, match cuts and bold typography, we were able to demonstrate several features of each speaker whilst ensuring the final animations were exciting to watch.
The videos were rolled out in 16 countries in Q2 2025, to coincide with the product launch and generate awareness across all social channels through a mixture of organic and paid advertising.
The animations were built in Cinema 4D with rendering in Redshift.
