To develop a CGI product animation to launch Sony’s new range of sports earphones into the consumer market across Europe.
Working with the team at Sony, we designed and developed a 15 second sequence that highlights the multiple key features of the new product.
By focusing on both the beauty of the product itself, and its sports credentials, we were able to establish the earbuds as a leading product in the sports earphones category.
This is also the first time that they have been available in pink, so that was an essential part of the look and feel.
The animation was built in Cinema 4D with rendering in Redshift.
