2D vs 3D Animation: Which One’s Right for Your Project?

One of the first questions clients ask us is: “Should we go with 2D or 3D?”

It’s a good question. The answer depends on what you’re making, who you’re making it for, and what kind of impression you want to leave. Whether you’re creating a slick explainer, a product demo, or a full-on brand film, the style you choose sets the tone.

At Frantic, we’re an animation studio that works in both 2D and 3D (and often blends the two). So here’s a breakdown of what each style brings to the table, and how to figure out what’s right for you.

What’s the Difference?

Let’s keep it simple:

2D animation is flat, stylised, and fast. Think icons, characters, or motion graphics moving across a plane. It’s what you often see in explainers or social media content.

3D animation adds depth, realism, and of course another dimension. You can spin the camera, showcase a product from every angle, and light things dramatically like in a movie.

Both can look amazing. But they do different jobs.

Why Choose 2D?

2D is your go-to if you want clarity, speed, and flexibility. It’s great for explainer videos, tutorials, infographics, or anything where the message matters more than the visuals.

Benefits of 2D:

1. Faster turnaround: Less modelling, fewer technical stages.
2. More affordable: Great for startups or marketing teams on a budget.
3. Easier to update: If your product changes or your message shifts, edits are quick.

2D is also highly customisable. Want something playful and cartoony? Cool and corporate? Retro or futuristic? Your animation studio can tailor the style exactly to your brand.

Why Choose 3D?

3D shines when you want to show off something physical or create a sense of realism. If you’re launching a new product, building a virtual walkthrough, or just want that cinematic polish, 3D delivers.

Benefits of 3D:

1. Realistic detail: Perfect for showing products, devices, architecture, or environments.
2. Cinematic impact: Lighting, shadows, and camera movement give it drama.
3. Reusable assets: Once you build a 3D model, you can use it again across campaigns.

Keep in mind, 3D usually costs more and takes longer, especially if you’re going for realism. But when it’s done right, the result is unforgettable.

Can You Combine Them?

Absolutely. Some of the most effective animations use a mix. For example, 2D icons layered over 3D environments. Or stylised 2D characters interacting with 3D props.

We do this a lot at Frantic. It lets you keep the clarity and speed of 2D while getting the visual punch of 3D where it counts.

What Should You Ask Your Animation Studio?

Before you decide, talk to your animation studio about:

1. Your audience: Are they tech-savvy? Visual-first? Time-poor?
2. Your message: Is it conceptual or product-focused?
3. Your budget and timeline: Always worth being honest upfront.
4. Your brand personality: Playful? Premium? Technical?

A good animation studio won’t just show you a style, they’ll help you pick the right one for the job.

So…Which One Wins?

There’s no universal winner. It’s about using the right tool for the job.

Choose 2D when:

1. You need clarity, fast.
2. Your message is abstract or educational.
3. You want a quick, budget-friendly turnaround.

Choose 3D when:

1. You need to show a product or physical space.
2. You want a premium, cinematic look.
3. You’re building a library of assets for future use.

Or mix both and let the strengths of each style support the story.

Final Word

The best animations don’t just look good – they fit the story you’re trying to tell. If you’re not sure where to start, that’s what your animation studio is for.

At Frantic, we’ll help you figure out what works best for your message, your audience, and your goals. Let’s make something people actually want to watch.