Explainer videos are an exploding trend in the world of video production, and they do exactly that – explain! Whether you’re trying to sell a product or help explain how your company works, an explainer video is for you. A carefully-scripted and well-designed explainer video gets your message across clearly and effectively, no matter how complicated the subject matter. Using a combination of animation and motion graphics, we craft your message to engage your audience with stunning visuals.
You’ve invested countless amounts of time and money getting customers to take a look at your website – the last thing you want to do is to bore them with complicated copy and generic stock images. Having punchy and engaging video content on your website’s core landing pages is a great way to introduce viewers to your product or service and make a good impression. A well-designed and focused landing page explainer video will provide a much better overall experience. It will also give you a far greater chance of inspiring your visitors to stick around a little longer.
As one of the fastest growing promotional mediums in history, web video has quickly become an essential ingredient for the success of any website. Frantic’s experience in producing hundreds of explainer videos for a very diverse bunch of clients gives us a unique insight into what works and what doesn’t when producing online video content. Whether you plan to post on YouTube, Vimeo or Facebook, we understand what your customers will watch, how long they will watch it for, and where they will go next. You can see many examples of the explainer video format in our portfolio.
Adding an informative and enthusiastic voiceover to your video can make a complex concept truly accessible for viewers. The information that a voiceover provides means the content on screen can focus on key imagery and messages. It’s also worth adding an underscore of music to compliment the voiceover and onscreen content by adding to the flow and atmosphere of the video.